“Members Always” Campaign Promotion of American Eagle is in the Metaverse

American Eagle is in the Metaverse for this year’s spring campaign.

Screenshot Image of Men’s & Women’s Jeans, Clothes, & Accessories | American Eagle Website https://www.ae.com/us/en

American Eagle Outfitters is a company popularly known for selling clothes and retailing accessories based in Pittsburgh, Pennsylvania.

The apparel brand, American Eagle Outfitters, will market their “Members Always” Spring 2022 campaign in the metaverse.

Image Source: American Eagle Outfitters, Inc.

The apparel brand will also utilize the extensions of the metaverse across social media platforms, Snapchat and TikTok—and the online game, Roblox.

Users can use virtual reality devices to participate in the Spring 2022 campaign on Roblox’s Livetopia, a game with the role-playing genre in the platform of Roblox.

Sources

• American Eagle takes marketing into the metaverse | Chain Store Age