Are Drinks Enjoyable in Metaverse?

Heineken Sarcastically Launched Heineken Silver on Decentraland.

Heineken Silver, launched by The HEINEKEN Company, debuted on the metaspace—specifically on Decentraland. A brewery for metaverse users to experience the Heineken Silver Beer.

Bram Westenbrink, Heineken’s Global Head, said that connecting with other people is crucial, especially in these times, but tasting a new beer in the metaverse is not the best place. Yet, their products are best to experience in the real world.

Heineken®️ Silver virtual beer is here, try to try it now.#ExtraFResh pic.twitter.com/Z9ju8a53Qm

— Heineken (@Heineken) March 17, 2022

That itchy feeling from within, wanting to go out and have some drinks with friends? The thought is getting hard to imagine these past few years because of the pandemic. The covid-19 is also why the world tries to connect in many ways, and metaverse has provided seamless connection.

But how are we going to have the same realistic experience with friends on the metaverse?

Sources

• Heineken jokes around in the metaverse with virtual beer launch — Retail Technology Innovation Hub