‘Outerverse’ Recently Launched by Outside Interactive in Aiming to Encourage People With an Ironic Campaign

Web3, a technological idea that went to the surface in 2014—and went more advanced up to this year, aims to bring a user experience that’s more efficient for people just right on their devices within their home.

Outside Magazine’s parent company debuted the ‘Outerverse’ to encourage people to spend their daily lives on the real-life outside world rather than on computer screens.

Screenshot Image of Outside.IO Website https://www.outside.io/

Outside Interactive uses the web3 concept within their platform in making outdoors essential to their project.

What if we built a technology that helped you enjoy real, not virtual, experiences?

This summer we’re introducing the Outerverse, a Web3-powered platform inspired by Outside’s pillars of people, planet & participation.
#Outerverse #outsideio pic.twitter.com/9zmuiNBXoK

— Outside.io (@Outsideio) April 20, 2022

Dmitri Siegel, the chief marketer of Outside, said the ‘Outerverse’ is a web3 platform that brings the technology to the outdoors.

The firm’s campaign focuses on web3 technologies—NFTs and metaverse—in doing projects to have essential outdoor-related utilities by making users move around outside their comfort places.

Sources

• Outside Interactive Launches The ‘Outerverse’ As The ‘anti-metaverse’ | The Drum