Tequila Shots Could Be Happening in Decentraland

Alcoholic beverages are coming to the metaverse light. Just this month, Heineken just sarcastically launched a distillery on Decentraland.

The metaverse was seen to be a platform for the immersive gaming experience. Other companies see another opportunity for the digital space to advertise the products or services they want to feature. It is also a place for educating consumers on how their favorite drinks are made.

Jose Cuervo plans to launch a virtual distillery in showcasing the brewing process of their famous tequilas.

The metaverse distillery will be on the Decentraland that will feature educating consumers in brewing tequilas, entertainment, and limited-edition products.

Sources

• Jose Cuervo distills its first metaverse activation | Marketing Dive