The Metaverse Welcomes French Fashion House Dior

Fashion Company Dior enters the metaverse with the first-ever debut of its exhibit titled “On The Road” in China. Showcasing Dior’s 2022 Fall menswear collection, the French fashion house partnered with Meta Media Holdings, iWeekly’s parent company.

Viewers can experience the virtual event featuring the latest clothing line through the interactive experience “Meta Ziwu,” accessible via XiRang, a metaverse social app. Ma Yansong, a notable Chinese Architect and CEO of MAD Architects, created the ran.

The Web3 concept on the internet space is not yet widely known, but Dior took this as an advantage in entering the mainland of China. The French fashion company plans to advance itself by establishing its brand in the metaverse.

Sources

• Dior, Certified Fashion Giants, Enter The Metaverse In China