Wendy’s Resto in Virtual Reality

Metaverse this. Metaverse that. Welcome to the Wendyverse. pic.twitter.com/KnwTkkccrC

— Wendy’s (@Wendys) April 2, 2022

Wendy’s fast-food restaurant debuted a metaverse restaurant on the Horizon Worlds platform. Launched last April 2, users can visit the Wendyverse using a Quest 2 headset.

While there’s nothing to order on the digital Wendy’s, its phase describes as the “first phase” of the company’s venture into the metaverse marketing strategies.

Sources

• Wendy’s opens metaverse restaurant in Horizon Worlds | Marketing Dive