“SUPERGUCCI,” SUPERPLASTIC and Gucci NFT Creations

Famous companies such as Adidas’s shoe brand have already started making craze in NFTs. Why not for the fashion industry?

Almost all of the fashion companies in the industry are making NFTs for the metaverse. 

Gucci, a luxurious Italian fashion brand, partnered with Superplastic to create NFTs for the metaverse users.

Screenshot image by Superplastic via https://superplastic.co/

Superplastic is a globally known entertainment brand famous for making celebrities in animated form.

Superplastic’s celebrities are not like Kim Kardashian or Kylie Jenner, but their creations have followers in millions dedicated to following the company’s creations.

Video by Gucci via YouTube

Alessandro Michele, Gucci’s creative director, made a conceptualized digital store named Gucci Vault. The vault represents Gucci’s past, present, and future into one visited by Superplastic celebrities Janky and Guggimon.

The announcement of SUPERGUCCI’s release said it is in three parts. Upon its launch, ten unique NFTs will be available. Each of the ten will be extremely limited, accompanied by ceramic sculptures. 

Now, Gucci is a fashion icon, a partnership with Superplastic in creating NFTs is a no doubt in making successful digital collectibles.

Watch out for their release next month, February 1st. NFTs concepts are so valuable, naming some digital collectibles the golden ones.

Sources

• Gucci, Superplastic Team on NFTs – Footwear News
• Gucci’s latest NFTs are handmade collectibles called SUPERGUCCI (lifestyleasia.com)